How to Improve the ROI of Your Salesforce Investment

Want to Improve the ROI of Your Salesforce Investment? Evaluate Your Salesforce Adoption Maturity

If you’re like most companies, you implemented Salesforce with high hopes and the best of intentions. But without careful attention and regular tune-ups, your organization may not have evolved quite as planned. Salesforce licenses are not cheap. Leveraging Salesforce to its fullest will help ensure the investment really pays off.

The Salesforce Adoption Maturity Model is a high-level blueprint for defining which stage/level you are at in the customer relationship management lifecycle as well as the tools and strategies you need to get to the next level of maturity. The model gives you a framework to adopt Salesforce successfully, so you receive immediate benefits while setting up the platform for future growth and increased value.

The Salesforce Adoption Maturity Model is broken down into the following five stages: Ad Hoc, Repeatable, Defined, Managed and Optimized.

Progressing through each level  of the model, e.g. from Ad Hoc to Repeatable, is a big deal. Each level brings new benefits to your organization such as a more detailed set of processes, a defined sales pipeline with centralized data and tools that allow different departments to synchronize and create a 360 degree view of the customer. Progressing through the model enables you to receive the long-term benefits of Salesforce, while maximizing your initial investment.

What stage is your organization currently in? Download our complete Salesforce Adoption Maturity Model Infographic to find out how your org stacks up.

To Help You Progress to the Next Stage of Maturity, Consider a Salesforce Healthcheck

Are you stuck in a Salesforce maturity stage and having trouble progressing? Not getting the most out of Salesforce? Sign up for Bridgepoint Consulting’s free one-day Salesforce Health CheckOur experts will spend the day with you reviewing your system and providing recommendations in one key area to support process improvement and system optimization to help move your Salesforce org to the next level. Don’t miss out, contact us today! You can also learn more about our full suite of Salesforce Consulting Services here.

Meet the Author:

Carrie Hooper headshot Salesforce MaturityCarrie Hooper is a Certified Salesforce Consultant and Force.com Developer with a passion for helping companies leverage technology to improve and grow their businesses. As a Senior Salesforce Consultant at Bridgepoint Consulting with 20+ years of experience in business application development and information technology, Carrie helps clients maximize their Salesforce.com investment. She can be reached at chooper@bridgepointconsulting.com. Connect with Carrie on LinkedIn.

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